Design at LloydsDirect
In the design team, we don’t just make things beautiful. We communicate ideas clearly, create seamless experiences, and shape technology that powers the fastest-growing pharmacy in the UK.
Our design principles
Where possible, research and data inform our thinking. But when ambiguity reigns – and let’s be honest, that’s often the case in design – we turn to our design principles for guidance.
🧠 Learn, don't assume
Ground your designs in research about the people who use LloydsDirect, and what they need and expect from us. Think about those with different levels of ability from the start, ensuring your designs are accessible for everyone.
💊 Reduce complexity
Challenge the complex world of pharmacy and innovate to make it simpler. Design for how people want to manage their medicine, not for how they currently do. Speak to them in their language, not medical jargon.
🖐 Be a guiding hand
Medicine is a sensitive subject that can bring people worry. Our designs should reassure them with a guiding hand. Empower people with choices and give them the information they need, without overwhelming them with detail.
👨👨👦 Create as a collective
Harness the team’s collective expertise so that everything we create is the best it can be. Seek feedback early and often, stay open to new ways of solving problems, and show each other respect at all times.
Our team
We’re a friendly, supportive bunch of 6 – and still growing.
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What we do
Small but effective, our team is made up of experts on brand, product, content and research.
⛑ Brand design
Our brand designers bring LloydsDirect to life. Last year we worked with illustrator Laura Alejo and photographer Aleksandra Kingo to define parts of our visual identity. The brand team work closely with the marketing department and are responsible for a wide range of projects from TV advertising to online campaigns.
📱 Product design
Our patients mostly interact with LloydsDirect through our iOS, Android and web apps – and it's our product designers who lead the creation of these experiences. They also work on the many internal tools that keep our pharmacy running smoothly, helping us dispense and post thousands of packs of medicine every day.
✍️ Content design
Content touches all areas of design – from defining our product terminology to shaping our brand voice. And it's not just about writing: our content designers create and implement standards for what we say, and how we say it, throughout the entire patient experience.
👀 User research
Our user researchers bring our patients’ voices to the forefront. Whether through usability testing or ethnographic methods, they deliver invaluable insight from our patients, GPs, LloydsPharmacy staff, and our own people. It’s this knowledge that guides our product improvements, helping us give our patients the best possible experience.
Writing by our team
Anyone from the technology team can contribute to our blog, Building LloydsDirect. Here are a couple of posts written by members of the design team.
Perks and benefits
How we prioritise wellness, both on and off the clock.
How we work
Our interview process
What to expect when you apply 👉
Stage 1
Call with our internal recruiter – 30 minutes
Once we’ve reviewed your portfolio, we’ll get in touch to arrange a chat with one of our internal recruiters. They’ll find out a bit more about you, and tell you a little about LloydsDirect.
Stage 2
Chat with hiring manager – 45 mins – video call
If all goes well, we’ll schedule a call with the hiring manager. In this interview, we’ll chat about design at LloydsDirect and your passions as a designer.
Stage 3
Values interview and case study review - 90 mins - video call
You’ll be happy to hear we don’t set interview tasks here. Instead, we’ll ask you to choose one or two case studies to talk through with the wider team, such as Product Managers and User Researchers.
This is also a good opportunity to ask questions and learn more about our teams. Our values are important to us, so after this there will be questions around our three values: positive, thoughtful and inventive.
LloydsDirect elsewhere
Other places you'll find us